Link to blog: http://legalinsurrection.com
Our class speaker on Tuesday, October 25th was William Jacobson, who is a professor of law at Cornell. He started a conservative blog called Legal Insurrection in 2008.
I do not agree with any of the views and articles posted on the site, but it was very interesting to hear how he started the blog, and how he has kept it running in terms of revenue.
He explained that he started a political discussion with a Democratic friend, who encouraged him to start a blog as he felt he spoke about his views and opinions in a clear way.
Jacobson also mentioned that it was all his own work in the beginning, and that good content, especially if it is about a topic that has a potentially large market related to it, is the key to creating a following of readers. Once a following is established, 'true fans', as discussed in class will help to share your name and increase your fame online.
He also explained that the comments section is important to allow him to connect and create a relationship with his readers. His main source of revenue, as he showed was through advertisements on his site. "Images do really well on the Internet" is also a side note he gave.
One of the things I agreed upon with him was that he explained blogging must be done regularly because 3-4 days without updated and new content can cause a drop of readers that may take 3-4 weeks to regain.
He explained that when starting up a blog, it is important to market yourself on other blogs and media outlets/publications to help get your name out and then by providing a link to your blog, you can gain a few more readers.
He ended by saying the way to successfully run a blog, and gain regular readers is by showing consistency in content and building a sort of community with the readers that share the same passion or opinions about your blog.
Our class speaker on Tuesday, October 25th was William Jacobson, who is a professor of law at Cornell. He started a conservative blog called Legal Insurrection in 2008.
I do not agree with any of the views and articles posted on the site, but it was very interesting to hear how he started the blog, and how he has kept it running in terms of revenue.
He explained that he started a political discussion with a Democratic friend, who encouraged him to start a blog as he felt he spoke about his views and opinions in a clear way.
Jacobson also mentioned that it was all his own work in the beginning, and that good content, especially if it is about a topic that has a potentially large market related to it, is the key to creating a following of readers. Once a following is established, 'true fans', as discussed in class will help to share your name and increase your fame online.
He also explained that the comments section is important to allow him to connect and create a relationship with his readers. His main source of revenue, as he showed was through advertisements on his site. "Images do really well on the Internet" is also a side note he gave.
One of the things I agreed upon with him was that he explained blogging must be done regularly because 3-4 days without updated and new content can cause a drop of readers that may take 3-4 weeks to regain.
He explained that when starting up a blog, it is important to market yourself on other blogs and media outlets/publications to help get your name out and then by providing a link to your blog, you can gain a few more readers.
He ended by saying the way to successfully run a blog, and gain regular readers is by showing consistency in content and building a sort of community with the readers that share the same passion or opinions about your blog.
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